The Woman On the Cover Is Both Madonna and Whore

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I’ve been radio silent for a while, mostly because I see and hear so many things that need addressing that I tend to get overwhelmed and not sure where to begin.

But last week Time magazine came out with a cover story that has had the blogosphere, the internet, the radio, and television news a buzz. And I can’t let this one go unaddressed because I think this is more of a womens’ issue than a mothering issue or a breastfeeding issue.

The environment for birthing women and mothers as a whole isn’t good. I’m not saying there aren’t great care providers and great experiences to be had, nor am I saying that mothers don’t get to make any choices or get the support they need. All that is out there and can happen, but as a whole, there are more tragic stories than positive, more women feeling lost, overwhelmed and criticized than supported and encouraged.

The cover photo has a young, attractive mom breastfeeding her 3 year old in a somewhat provocative stance. The title of the story is “Are You Mom Enough?”.

People are debating: Is this photo what extended breastfeeding is about? Why didn’t they depict her in a more nurturing position? Is it too much skin to show on the cover of the magazine (mind you it’s hardly any skin at all compared to what we see on the covers of most magazines)? Is the story accurately representing Attachment Parenting (it is not)? Is extended breastfeeding appropriate? And it goes on and on.

My concern is not how provocative the photo is; whether this is what the mom signed up for or was she duped; whether Attachment Parenting is best for babies and children; whether extended breastfeeding is best, etc. My concern is how women and mothers are depicted here and the general hysteria that has ensued. The depiction of women in the article ain’t nice and it ain’t respectful and it ain’t reverent (which one might hope for when the magazine came out just before Mother’s Day). And the reaction to the cover photo has been brutal.

I believe, the reaction to the cover photo is not about breastfeeding or mothering but about the terror that the image represented threatens the separation of Madonna and Whore. This mother on the cover, is blatantly both, simultaneously. And why shouldn’t she be? I believe people think she shouldn’t be because it is a huge threat. And what better way to start an article about a style of mothering than to select a cover photo that will have people up in arms from the get-go and ready to criticize?

The content of the article begins by describing one particular mother who supposedly practices Attachment Parenting (in fact, she sounds like she practices what I’d like to call Fundamentalist Attachment Parenting – not at all an accurate representation of most mothers who practice Attachment Parenting). She sounds crazy. She sounds like a maniac who is exceedingly obsessed with her children – and that is just how she’s meant to seem.

The article describes wearing babies in slings or carriers “in which infants are literally attached to their mothers…” implying that the “attachment” of Attachment Parenting is about a physical fusion of mother and baby based on mother’s excessive need, rather than the actual meaning of the word “attachment” being about healthy emotional attachment of the child in the formative years.

Quickly the article turns into a profile of Bill Sears, the pediatrician at the core of popularizing principles of Attachment Parenting. While the profile of him isn’t glowing and it misses a lot of what he and his work are about, he comes out seeming generally sane, caring and well-intentioned. Something the mothers represented in the article do not!

Mothering is the most intense and demanding job a woman can ever take on. She puts her heart, mind and body through the ringer. And what do I see happening? I see women being mocked at every turn. I see their voices being undermined. I see other women and mothers turning against them.

The mothers emerge from this article seeming like the crazy ones while the male doctor who represents this movement comes out seeming sane. Something’s wrong with this picture.

We as a society have been trained and continue to be trained to undermine women. Women undermine their own voices and the voices of other women. Women calling other women and mothers crazy, and stupid, and martyrs.

My clients are always telling me that other mothers will ask them what kind of birth they are planning. If they say a natural birth, they are met with the response “oh don’t be a martyr” or “that’s crazy” or “yeah, good luck with that” (in a mocking tone) or “you’ll never be able to do it” or “it’s so awful”. And it goes on….and on….and on. Women who tell their doctors they are hoping for a natural birth and usually get the response “well, we’ll see”.

What the hell is going on? A woman just expressed a hope, a desire, a dream for what she wants as she brings her child into the world and this is what people say to her?

When’s the last time someone said they are training for a marathon and the response was “oh don’t be a martyr” or “well, we’ll see if you actually finish”? Usually people respond to that by saying “wow, that’s impressive!” or “good luck” or “woah, how are you preparing for it?”.

What if that’s what people said to mothers when they said then want a natural birth? What if other mothers said, “wow, I really hope you get that” or “good luck. I hope it’s wonderful for you.” And what if doctors responded by saying “it’s an extremely challenging task that can totally be done and if that’s what you want, I recommend you educate and prepare yourself and get support”?

What if an article was written about mother’s employing Attachment Parenting principles and it talked about how fulfilled the mothers were. About how they employ these principles because it’s what feels right in their gut. What if the article talked about how empowered women feel by it and how they’ve found community among other mothers who parent like this?

Or the challenges of finding the support they want. What if the title of that article were something like “How Mothers Have Come to Feel Powerful – and the doctor who guided them to there”? As opposed to the actual title “Are You Mom Enough – Why attachment parenting drives some mothers to extremes – and how Dr. Bill Sears became their guru” which disenfranchises mothers and pits them against one another.

I’m tired of the debates about what breastfeeding is about and should be about and when it’s appropriate. I’m tired of the arguments about what is a safe way or the right way to give birth. It’s time that we start supporting and encouraging women in their choices and their lives. It’s time that we start saying that what feels right to a woman and mother is right, for her and her family.

Resources imageResources

Original TIME Articles:

TIME Cover Story: The Man Who Remade Motherhood, an overview of Attachment Parenting and Dr. William Sears

http://www.time.com/time/magazine/article/0,9171,2114427,00.html?pcd=pw-lb

 Behind the Cover article, interviews with the mom posing and photos of the shoot of other nursing mothers:

http://lightbox.time.com/2012/05/10/parenting/#1

 

Reactions to TIME Cover and Story

API Responds:  Why the TIME Magazine cover/article shows that Attachment Parenting is Going Mainstream and Not Extreme

http://attachmentparenting.org/Time2012AP.php

 Huffington Post Blogger, Lisa Belkin Responds, “No.  I Am Not Mom Enough.”

“Breastfeeding is not a macho test of motherhood, with the winner being the one who nurses the longest. In fact there ARE no macho tests of motherhood. Motherhood is — should be — a village, where we explore each other’s choices, learn from them, respect them, and then go off and make our own.”

http://www.huffingtonpost.com/mobileweb/lisa-belkin/no-i-am-not-mom-enough_b_1507550.html

USA Today, Anthropologist Say Breastfeeding a Three Year-Old Is Normal

Anthropologists say US moms are odd for NOT breastfeeding their three year-olds like the rest of the world does (and always has). “Despite the brouhaha over breast-feeding kicked off by a Time magazine cover photo this week of a mom nursing her 3-year-old son, that’s actually the norm worldwide, experts say. But breast-feeding children that old is practiced among a tiny sliver of mothers in the United States.”

http://www.usatoday.com/news/health/story/2012-05-11/breastfeeding-rates/54909940/1

4 Comments
  1. PeteC says

    This is disgusting! For too long men have been allowed to call women sluts, whores and other derogatory words. Even the word ‘girl’ is used in derision to describe a weak person. Yet what are they called if they act the same way supposed whore act? They are heros.
    We are not something to be conquered.
    We are not trophies.
    We are the humans that make life possible.
    Time for it to stop.
    Men have created the egotistical, money, rush and greed centred society which now steals our health. Sure the advancements are wonderful, but it is time for women to heal the earth and renew the gentle cultures. Ignore the hype, turn away from the ‘competition’ and keep supporting women and men doing great things for humanity and mother nature.
    Knit, homeschool, attachment parent and care about what you feed your kids and the world will be a better place.
    We can’t do both – we can’t be ‘SHE-MEN’ and be nurturing to ourselves and others at the same time. Nurture requires more strength, but it is the silent, stoic type – it doesn’t need accolade, just a little love and support.

    Thanks to Kali and Everyone at Kindred because your actions and voices have helped me stand quietly strong through the last 10 years of motherhood. I salute you!
    Sincerely, PeteC.

  2. MidwestMama says

    I would like more explanation of how you are viewing the words Madonna and Whore and better explanation of what you are trying to say about that. I simply do not understand (although I get the gist of the article and do agree with your conclusion), and seek to understand.

  3. Natural Nurture says

    TIME magazine and its ilk…well actually all the media, pretty well, which is owned directly or indirectly by multinational corporations have but one agenda…SELL SELL…magazines, Infant formula, cribs, nurseries, bigger homes, more drugs and: change— to puff profit for its owners, shareholders and partners. It is not about healthy, happy living and spawning peace….that is sustainable but not profitable. Our western culture is manipulated by the media and the moguls and the mavens and the masters of the marionettes: US…you can read that both ways UNITED STATES or Us. WE as a culture can not survive if we keep up our ovine behaviour and just keep following the media’s offerings for the next big thing…following right along to fit in… right off the cliff….’cause they make money off that too —burying us in $12,000 caskets…why?….”because you deserve it”…shampoo or caskets…no matter.

    TIME TO WAKE UP to the mastery of marketing mavens carving out our future as we follow them.

    1. Kindred Community says

      You are right, of course. And you can find out exactly the extent of the marketing practices to parents in The Business of Baby by Jennifer Margulis. You can listen to her Kindred interview and read a book excerpt here: https://kindredmedia.org/2013/10/the-business-of-baby-interview-with-jennifer-margulis-and-book-excerpt/

      Thank you for sharing your thoughts!

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